Investing in their brand

Värde Partners, a global alternative investment adviser, asked us to create a brand that more closely reflected their culture. We developed a new website featuring their global presence, with new sections for their business philosophy, team biographies, careers and company news. Visit the site 

A family of business tools

Re-branding Värde Partners included the design of business communication tools—an at-a-glance brand guide, PowerPoint presentations and guidelines, fact sheets, newsletters and a stationery system.

“Mentor this mind” scholarship campaign

During a pivotal fundraising period, Blue Hot partnered with the University of Minnesota Foundation to express the life-changing importance of student scholarships with an emotion-fueled appeal to donors.

The power of philanthropy

We collaborate with the University of Minnesota Foundation to design Legacy magazine, a quarterly featuring inspiring stories of students, faculty, research, and programs to demonstrate how each has benefitted from private or corporate philanthropy.

How donors make a difference

This annual six-page snapshot highlights donor gifts and their impact within the University of Minnesota. The piece also includes a brief financial summary to demonstrate fiscal prudence.

A compelling case for giving

We helped the University of Minnesota develop a compelling case for giving, educating potential donors to the impact the U makes in developing tomorrow’s leaders, improving the human condition, and building Minnesota’s economic strength.

Building an anniversary book

When M. A. Mortenson Company wanted to commemorate their 60th year in the construction industry, they asked Blue Hot to create a book to highlight recent projects and technological advances. This large-format, 180-page book features quotes from clients and employees, project photos and engaging narrative to capture the construction process from planning to completion. 

Building an anniversary book

When M. A. Mortenson Company wanted to commemorate their 60th year in the construction industry, they asked Blue Hot to create a book to highlight recent projects and technological advances. This large-format, 180-page book features quotes from clients and employees, project photos and engaging narrative to capture the construction process from planning to completion. 

Building an anniversary book

When M. A. Mortenson Company wanted to commemorate their 60th year in the construction industry, they asked Blue Hot to create a book to highlight recent projects and technological advances. This large-format, 180-page book features quotes from clients and employees, project photos and engaging narrative to capture the construction process from planning to completion. 

Building an anniversary book

When M. A. Mortenson Company wanted to commemorate their 60th year in the construction industry, they asked Blue Hot to create a book to highlight recent projects and technological advances. This large-format, 180-page book features quotes from clients and employees, project photos and engaging narrative to capture the construction process from planning to completion. 

Painting the sustainability picture

With vibrant colors, transparent navigation and a clean web design, we articulated the sustainability pillars, initiatives and achievements of Valspar, a global paint and coatings company.

Sustainability at-a-glance

A printed, executive-summary companion to Valspar’s sustainability website, we captured their commitment in this at-a-glance brochure that unfolds to reveal their five pillars of sustainability.

Retooling the inside story

This intranet website re-design includes enhanced functionality and colorful graphics to increase interest and engagement for Valspar employees seeking company information and industry news.

Recruiting the best

To help Valspar attract top talent, Blue Hot created a bold, colorful and inviting careers website that welcomes candidates with easy navigation.

A winning hand

Avicenna hit it big at trade shows with this fun, memorable sales tool. Blue Hot created this high-tech deck of cards to showcase the many nano technologies the company offers.

Visualizing data

The 2016 Fresenius Annual Medical Quality Report is an accessible and inviting resource packed with information about dialysis research and treatment, for a broad-based audience of hospital medical directors, insurance companies and government agencies.

Visualizing data

The 2016 Fresenius Annual Medical Quality Report is an accessible and inviting resource packed with information about dialysis research and treatment, for a broad-based audience of hospital medical directors, insurance companies and government agencies.

Visualizing data

The 2015 Fresenius Annual Medical Quality Report is an accessible and inviting resource, packed with information about dialysis research and treatment, for a broad-based audience of hospital medical directors, insurance companies and government agencies. 

Visualizing data

The 2015 Fresenius Annual Medical Quality Report is an accessible and inviting resource packed with information about dialysis research and treatment, for a broad-based audience of hospital medical directors, insurance companies and government agencies.

Visualizing data

The 2014 Fresenius Annual Medical Quality Report is an accessible and inviting resource, packed with information about dialysis research and treatment, for a broad-based audience of hospital medical directors, insurance companies and government agencies. 

Visualizing data

The 2014 Fresenius Annual Medical Quality Report is an accessible and inviting resource, packed with information about dialysis research and treatment, for a broad-based audience of hospital medical directors, insurance companies and government agencies. 

Patient-centric

The Fresenius national symposium logo reinforces their patient-centric approach to kidney dialysis. Used for trade show graphics, presentation materials and literature at their annual symposium it conveys a clear benefit to medical directors and physicians.

Creating unique brands

Your brand is the essence of your organization. We help you discover what makes your company unique by capturing its personality in the perfect brand identity.

A centennial celebration

To commemorate their 100-year anniversary, we created a special mark for Saint Mary’s University of Minnesota in alignment with their overall brand.

A great investment

Contemporary and classic rebranding for Värde Partners, a global alternative investment adviser. Värde, whose name is the Swedish word for “value,” seeks to create value through every investment, partnership and relationship. The new visual brand reinforces the firm’s core values of integrity, excellence, collegiality, innovation and humility.

 

The right wavelength

Current Technologies sells biofeedback instruments and supplies for people with pain or pelvic health issues. Our rebranding solution put their identity on the right wavelength with customers.

Patient-centric

The Fresenius national symposium logo reinforces their patient-centric approach to kidney dialysis. Used for trade show graphics, presentation materials and literature at their annual symposium it conveys a clear benefit to medical directors and physicians.

Rally cry

Internal branding for the employee volunteer program at St. Jude Medical. The words reinforce the transformative effect volunteers have on the people they help in the community, and the positive impact of helping others.

Weaving in sophistication

An elegant, upscale logo created for Legacy Looms, a design studio specializing in high-end, hand-woven custom rugs for the clients of interior designers. 

Uniting employees

To drive participation in and contributions for their annual United Way campaign, AMS engaged and inspired employees with this logo on t-shirts, lunchroom table tents, posters and email banners.

Downhome approach

This vintage-inspired logo reflects a trusted wholesomeness for this organic poultry processing plant that serves farmers in a small, rural community.

Smart design for sustainability reporting

This shingled structure highlights St. Jude Medical’s four platforms of corporate sustainability with easy find-and-flip-to sections. Quick facts, charts and images are used throughout the report to clearly communicate their sustainability initiatives and successes.

Life-changing stories

With compelling design and photography, we support St. Jude Medical's annual reports in celebrating the renewed vigor of patients who have benefited from St. Jude Medical’s life-saving and life-changing medical devices while highlighting the company’s latest innovations.

Life-changing stories

With compelling design and photography, we support St. Jude Medical's annual reports in celebrating the renewed vigor of patients who have benefited from St. Jude Medical’s life-saving and life-changing medical devices while highlighting the company’s latest innovations.

Life-changing stories

With compelling design and photography, we support St. Jude Medical's annual reports in celebrating the renewed vigor of patients who have benefited from St. Jude Medical’s life-saving and life-changing medical devices while highlighting the company’s latest innovations.

Power and flexibility

To energize the ATK brand, we developed a flexible marketing system to support this aerospace and defense company. Using dramatic imagery, we delivered on our mission of creating a powerful presence at global trade shows.

Target-specific tactics

Individual market platform cards allow ATK to tailor their offerings to a specific customer. Each two-sided laminated platform card pairs a powerful image with relevant product information.

Cheers to 20 Years

ATK commemorated their 20-year anniversary with a calendar­­—a cost-effective way to feature historical events and current technologies.

Paper-free reporting

Leveraging existing images accompanied by simple charts and graphs, we designed the ATK corporate social responsibility report for a broad audience base including the government and defense contractors. This interactive PDF further demonstrated ATK's sustainability commitment.

Branded HR toolkit

We developed an extensive, easy-to-use internal brand system for ATK’s Human Resources department. The system provides a variety of tools and templates, including a website, Word and PowerPoint templates, posters and a range of materials for employee benefit kits.

Curing technology pain points

To differentiate themselves from other IT management services companies, Network Guidance 2.0 addressed customer pain points with a site featuring iconic images that expressed how they support customers.  

Fresh and delicious year after year

Throughout our long-term relationship with Hormel Foods, we've strategically showcased their brands and company performance in fresh and delicious ways. Used as a marketing tool in addition to shareholder communications, their annual reports serve up the best Hormel has to offer.

Fresh and delicious year after year

Throughout our long-term relationship with Hormel Foods, we've strategically showcased their brands and company performance in fresh and delicious ways. Used as a marketing tool in addition to shareholder communications, their annual reports serve up the best Hormel has to offer.

Fresh and delicious year after year

Throughout our long-term relationship with Hormel Foods, we've strategically showcased their brands and company performance in fresh and delicious ways. Used as a marketing tool in addition to shareholder communications, their annual reports serve up the best Hormel has to offer.

Fresh and delicious year after year

Throughout our long-term relationship with Hormel Foods, we've strategically showcased their brands and company performance in fresh and delicious ways. Used as a marketing tool in addition to shareholder communications, their annual reports serve up the best Hormel has to offer.

Fresh and delicious year after year

Throughout our long-term relationship with Hormel Foods, we've strategically showcased their brands and company performance in fresh and delicious ways. Used as a marketing tool in addition to shareholder communications, their annual reports serve up the best Hormel has to offer.

Fresh and delicious year after year

Throughout our long-term relationship with Hormel Foods, we've strategically showcased their brands and company performance in fresh and delicious ways. Used as a marketing tool in addition to shareholder communications, their annual reports serve up the best Hormel has to offer.

Celebrating 50 years

The builder of America’s highways, bridges, railroads and dams, Ames Construction had a big story to tell. We designed a 300-page history book to capture the personality of a family business that grew into a billion-dollar construction company.

Celebrating 50 years

The builder of America’s highways, bridges, railroads and dams, Ames Construction had a big story to tell. We designed a 300-page history book to capture the personality of a family business that grew into a billion-dollar construction company. 

Celebrating 50 years

The builder of America’s highways, bridges, railroads and dams, Ames Construction had a big story to tell. We designed a 300-page history book to capture the personality of a family business that grew into a billion-dollar construction company. 

Celebrating 50 years

The builder of America’s highways, bridges, railroads and dams, Ames Construction had a big story to tell. We designed a 300-page history book to capture the personality of a family business that grew into a billion-dollar construction company.